I’m so sick of being yelled at. The worst part about it is that there’s no respite or relief from it. Advertising is in every single direction we turn our eyes and ears, and it’s only getting louder. With more competition for our increasingly limited attention spans, advertising companies seem to have done away with the clever and would prefer to place themselves in front of us and scream noise at us.
I had a realisation recently about just how much this advertising was affecting my psyche. I had gotten so used to radio and TV ads just being a regular part of life, that I had forgotten they can quite simply be turned off. Turning it off consciously offers an almost immediate cognitive pressure release to our minds. I have physically felt that release from my cranium after deciding that the latest “warehouse closing down sale” was not critical information.
In a world where we rely on advertising revenue to stimulate many parts of our economy (I mean it basically keeps our radio stations in work, and our professional sports accessible to us) we have to remember our sanity. We have to remember that it’s okay to turn off some of these overwhelming senses, and be comfortable with the silence again.
When the loud noises get too much, take away their power. For you own sake.